Hello,
Treatment by BRAD COLman
Creative 2
2 x creatives
SCENE TWO:
“Rooftop Reset”
The following creative 's- packed into
a 20 second advert. Enough time to tell
a story and spark interest.
SCENE ONE:
“Golden Hour Picnic”
Creative 1
1 x 10'
Output goals for each scene
1 x 20' second spot
Shorter 6 second cut down.
1 x 6'
The following creative - jam packed into
a 20 second advert. Enough time to tell
the story and spark interest.
Shorter 10 second cut down.
Creative One.
Scene.
Calcium — bones stand tall... muscles
ignite.
A soft, sun-warmed afternoon.
Lush grass rolls out beneath a canopy of trees.
Two women unpack a woven basket.
Linen. Fruit. Glassware.
Their movements are calm.
Everything is intentional.
This is not a rushed get-together.
It’s a ritual.
A pause.
A reconnection.
They stretch out under golden light.
Barefoot. At ease.
There’s space to breathe here.
A bottle is opened.
Laughter, low and easy.
A quiet clink of glasses.
The Gin bottle sits in the grass. Condensation slowly forming. Backlit by sun, waiting to be poured again.
final shot of sequence
Creative Two.
Scene.
Calcium — bones stand tall... muscles
ignite.
A coastal rooftop.
The sky still holds blue.
The sun is low, casting long lines across the concrete.
Two friends arrive back from the beach.
Towels tossed over railings.
Sandy feet. Wind in hair.
A calm kind of tired.
They sit.
The city hums below.
There’s no rush here.
No reason to be anywhere else.
One of them opens a bottle.
Liquid glows in the glass.
They sip. They smile.
Nothing left to do but enjoy the light fading.
Close-up on the Gin bottle, resting between their chairs.
Glass half full. Evening breeze curling through their hair.
Final shot of sequence
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• Instagram Reels: punchy, warm visuals.
• TikTok: light-hearted emotional cutdown.
• YouTube & Meta: 30s hero to anchor campaign.
• Still assets for in-feed, email, website banners.
what can
you use
this for?
what can you
use this for?
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post - Prod
PRe - prod
Production
1 x day of editing
(Editing, Color grading, Outputs)
1 x Location Scout Day
(A collaborative on-site recce with DOP and client)
This is our chance to lock in the perfect and key shooting environments, finalise technical details, and iron out logistics ahead of time. With both the DOP and client present, we ensure creative alignment and practical clarity.
An essential step to ensure an efficient, stress-free shoot day
1 x shoot day
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The timeline shows how long each stage will take from planning to final delivery. Keeping everything clear, efficient, and on track.
production timeline
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• 1-day shoot
• Small crew
(Director/DP + Art Dept, Gaffer )
• 2 x location
• 2 x 20 sec, 2 x 10sec, 2 x 6sec (16:9,9:16 aspect ratios)
• Ideal for grassroots storytelling with charm and realism
budget
$6385.50 AuD
PDF LINK
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Talk is cheap. How do we know you can produce the quality we want?
Well...I’ve delivered polished, high-end spots before using this exact process, and I can share examples so you know exactly what to expect.
NOW YOUR PROBABLY THINKING
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im brad
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Im traditionally a DOP and Camera Operator based in the Gold Coast of Australia. Im known for my cinematic eye and calm, dialled-in presence on set, I deliver bold, high-end visuals that elevate commercial storytelling.
Coming up through the ranks with hands-on experience, Ive built a deep understanding of both the creative and technical sides of the craft. Ive shot campaigns for top-tier brands like Guinness, Air New Zealand, Tourism New Zealand, Kia, Audi, BMW, Red Bull, Steinlager, and Caltex.
I thrive in high-pressure environments, If you want your camera crew to be dialled, thats what I do does best.
Dop / Producer / Editor
11
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Any challenge.
Any idea.
Any time.
Thank you!
This is just an early take on the tone and feel. We can work together to refine the shots, music, and performance notes, bouncing ideas until it’s sharp. The goal: get inside your head and create a killer series of videos that grab attention and stand out from the competition.
I’ve gone down a bit of a rabbit hole here, this treatment’s just the start, ready to be shaped with voiceover and sharp audio bites. This is my wheelhouse. Short, punchy, visually striking films that hit hard, tell a story fast, and stick. Rich textures, wide angles, cinematic light, shallow depth, clever framing, and genuine performances. I could do this all day.